Today my PR group set up a table at Kroger from 2 to 4 p.m. to promote our Facebook page HealthyMilledgeville. We handed out low-fat brownies along with the recipe and gave out a list of healthy options when eating at local restaurants.
A few months ago, we read articles from the Wall Street Journal and CNN which discussed how social networking can help health care. We teamed with Digital Bridges, a local program dedicated to bettering our community through the use of technology. We decided to create a Facebook group where people could go online and share recipes and fitness tips, and before our promotional event today we already had 506 fans of the page.
At our event, we asked people if they had heard of HealthyMillegeville and then told them about it and encouraged them to become a fan of the page and share the information with their friends. Not everyone answered our survey (some just took the info and brownies), but of those surveyed 15 knew about HealthyMilledgeville and 41 did not. When asked about what aspect health they were most concerned with, most people said nutrition and health were most important. We handed out about 80 brownies and got a great response from the shoppers going in and out of Kroger. Two women who stopped by work at local doctor's offices and said they would put the word out in their offices, and one man who works with Healthy Baldwin invited us to work at a health fair he is hosting on May 1. Overall, our event was very successful, and I look forward to seeing how many more fans the facebook page gets after our promotions.
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